Maggie Judge

MedTech Investment in 2025: What Founders Need to Know About the Economic Landscape

building a strong market presence for your startup requires a well-rounded approach that involves defining your brand, understanding your audience, establishing effective marketing strategies, and continuously engaging with customers. By committing to these steps, you can enhance your visibility and create a loyal customer base that drives long-term success.

Capital is still flowing in MedTech but it's more selective than ever. Investors are prioritizing companies with tight stories, smart structures, and teams that can execute. The earlier you align your business with these expectations, the more likely you are to raise successfully and avoid costly pivots down the road. If you’re fundraising now or planning to soon, this episode is essential viewing.